Tu vales means”You are worthy” we rescue the true value of being human. It reminds us of the worth of being Cartagenian, of being Colombian. We dream of new generations who understand the importance of work, effort, and perseverance; who become transforming agents within their communities, we envision lives where others matter too, where companies and businesses are not only about making money, but about finding happiness and purpose. The monetization of skills remains a challenge for our communities, many of whom simply don’t know how to begin, poverty continues to grow even as technology expands, and that gap inspires us to act, we are committed to investing the rest of our days in helping others achieve well-being, dignity, and opportunity, because everyone is worthy.